Lead Forms in Landing Pages

With the Landing Page Editor in your account you can create forms to gain new leads. You can easily add fields to a form for a user to submit their E-Mail address, name and other customizable information.

The goal of a lead landing page is to convert visitors into leads, which can then be nurtured through follow-up emails, calls, or other engagement tactics until they are ready to make a purchase or take another desired action.

Our Lead Landing Page solution allows you to effortlessly collect customer
information. Create a form with our landing page editor and a QR Code will be created automatically.

After distribution of the QR Code, any prospective client may scan  the QR Code and fill out the form. You can also connect the form to a QR Coupon, issuing a one-time redeemable voucher to anyone sharing their contact details with you.

On top you may use one of our many CRM-integrations (Hubspot, Salesforce,
...) to directly transfer your leads, or use them in mailing services like Mailchimp.

Log into your account.

Hit Create QR Code or Create Landing Page.

Then, choose Feedback Forms to open the Lead Landing Page Editor.

Once in the Lead Landing Page Editor, create your form as needed. Below, we will go through all options and settings in the Editor. You will also see a QR Code next to the Lead Landing Page that you can download in various formats.

Congratulations! You are now proud owner of a brand new Feedback Form and corresponding QR Code. All that's left to do is to spread your QR Code, lean back and get your leads.

Let's go through all possible settings in the Lead Landing Page Editor:

You can add an image to your Landing Page to give it a more personal or professional touch .

Next, you can edit the Feedback Form itself, starting with title and description.

Then, you can set your form's fields; create different types of fields and arrange them as desired:

• Text
• E-Mail
• Password
• Number
• Phone number
• Date
• Radio buttons
• Checkboxes
• Text areas

The fields Name and E-Mail are mandatory, so you can generate leads. If you would like to create a custom form without or with more mandatory fields, follow this guide.

You may also change the label of the Submit Button on your Landing Page, and add a disclaimer to be displayed.

Choose from a set of actions to be performed after a form has been submitted by a user:

• Send reward link via E-Mail
• Send voucher via E-Mail
• Redirect URL
• Do nothing
• Fire a webhook
• Notify me on new lead

In appreciation of your new customer's information, you can send them a reward link by E-Mail, allowing them to download a PDF file, view a music video or to be forwarded to any other digital product.

You may also define a redirection URL within the Lead Landing Page Editor. After registration, users will be redirected there.

You can create a QR Coupon to be sent to the user after registration. Just select the appropriate coupon in the Lead Landing Page Editor, or create a new one.

In this case, no action will be taken after registration. The user will have the pop-up info displayed and the submitted info will be stored as a new lead.

Additionally, you can fire a Webhook when a form is submitted so you can integrate the process of submitting a lead form with any business logic you can think of.

When activated, the account administrator will receive an email after a user has submitted a form.

If better suited for your needs, you may also allow to store the same E-Mail address multiple times for the same lead form. Else, each E-Mail address can only be saved once per form.

In all the above mentioned cases you can decide to add an optional Success Message to be displayed after a user has signed up.

Create a custom HTML E-Mail template that is sent to the user after registration.

If you want to make your landing page fully GDPR /help/en/article/how-to-create-a-designer-qr-code-with-my-logoCCPA compliant, you should add a link to your company's Privacy Policy page.

In order to fully comply with the GDPR when a user sends you personal information, you must request their consent. This can be done by giving a a statement of intent, e.g. by marking a checkbox. Add any such checkbox with the Add button.

Apply your own Branding by injecting CSS Code or using a predefined CSS template. Please read our CSS guide for more information on the use of CSS in your Landing Pages.

The Extras pane allows you to set additional options:

Specify the language in which the landing page should be displayed to the visitor. By default, the page is displayed in the language that you have specified in your account. You can overwrite the language or select to set the language depending on the browser of the visitor. If the language sent by the browser is not available, the language set in your account will be used as an alternative.

Activate this option, if you don't want search engines (e.g. Google) to index this your Landing Page.

Protect the landing page with a password, so only clients that know the password can view this object. Please visit our page about password protected QR Codes for more information on password protected QR Codes.

You can have the form filled via QR Code by using the correct link and also embed the Lead Form in your website.

You can retrieve all submitted form data by clicking on the lead icon in the landing page's option context menu when logged in to your account. You may also use the API or add your favourite Integration.

If you create a QR Code and forward the user to a lead landing page, the lead landing page will include referral QR Code vanity URL. The code is added as a hidden field in the form and submitted as well.

If you have added JSON information in a QR code that matches an ID of an input field, it will automatically be filled with the value that is stored in the QR code.

If you added semi-structured JSON information to a QR Code you can access the JSON information through JavaScript with the refererJson variable.